The Foundation of Digital Success: Data In today’s digital environment, every decision relies on data. Yet many companies still depend solely on standard Google Analytics reports — an approach that’s no longer enough. Cookie restrictions, GDPR compliance requirements and ad-blocking software have made traditional, browser-based tracking increasingly inaccurate. A reliable
What is PPC? A PPC (pay per click) campaign is a form of paid advertising where you pay only when a user clicks your ad.
Let’s start with the basics: what is SEO? SEO, or Search Engine Optimization, is a complex digital marketing process designed to help a website rank
Lost in Search? Make Sense of SEO, AEO, and GEO Think you know all the secrets of search engines? You’ve probably heard of SEO, but
Things are constantly changing in Digital Marketing and even SEO rules don’t stay the same. As any self-respecting digital marketer should, we dug deeper to find
A loyal client is better than 3 new ones. Studies show that retaining customers is about five times cheaper than recruiting new customers, and it
As we’ve explained in a previous post, the main difference between digital and traditional marketing is the channel through which the message for a potential
As we previously mentioned, SEO is a valuable tool for any business that wants to go digital, not only for e-commerce. It helps your brand
They say you shouldn’t judge the book by its cover. But when it comes to marketing, packaging and labels play a huge role in forming
There are various posts on our feed with tips and tricks, advice and to-do lists when it comes to Digital Marketing and Social Media. However,
It’s a new year and we’re going back to our old concerns. Everyone dealing with social media platforms, from marketers to businessmen, have one main common
The only constant in Digital Marketing is change. As the internet’s impact and potency grow, and so does the demand for technology, we expect that
Google Ads is a powerful platform for advertisers to reach a wide audience of potential customers. With Google Ads, businesses can create and run ad
Digital Marketing tips for Christmas “Tis the season to be jolly”, many of you would say. But for businesses, this could also be a very
Before planning a marketing campaign, it’s important to analyze what works best for your business and what type of marketing suits it better. So first
Digital Marketing is a rapidly changing field that is always coming up with news and updates. That’s why it’s really important to never stop following
Google Ads is a powerful platform for advertisers to reach a wide audience of potential customers. With Google Ads, businesses can create and run ad
Whether you’re just starting out or have been in the business for a while, the Google Ads platform is a powerful tool for targeting and
Nobody needs rules or user manuals to start posting on social media in 2022. We are free to post what we please when we want
According to some studies, the user attention span in 2022 is just 8 seconds. That’s how long you have your potential customer’s attention. But why
In our previous posts, we’ve made it clear that owning a social media platform when running a business is a must these days. Social media
It’s been proven that social media platforms are among the most effective marketing methods, especially for small businesses. However, each platform has its particularities and
