They say you shouldn’t judge the book by its cover. But when it comes to marketing, packaging and labels play a huge role in forming the customer’s first impression and level of curiosity regarding the brand.
Product labels are a major component of branding. How a product is presented is a vital factor in spreading brand awareness and making your product more desirable to the public.
The product labels play a vital role in increasing brand visibility, brand royalty, and brand love. It helps the brand stand out, be recognized easier and give a hint about its products and values.
Some of the big brands of the world can even be recognized by the colors on their labels and/or logos only (eg. yellow and red).
Whatever your purpose is when designing a label for your brand, bear in mind that the information they contain is crucial to the customer, as they should contain precious information.
Here is the list of the main elements a product’s label should entail:
– Ingredients: The label on a product should inform the customer about what is in the food they’re eating or the product they’re using. This allows the consumer to know how healthy, or unhealthy, the product is.
– Health Risks: Again, labels offer information that’s important for people with allergies. Additionally, warnings of poison or hazardous products must also be clearly displayed.
– Instructions: Particularly with cleaning products, cosmetics, and medicines, the prime or secondary label should include directions for using the product.
– Promotion and Marketing: A good label can market the product all on its own. Colors, fonts and authenticity play a huge role in attracting a potential customer to buy the products.
Need help with the last one? Contact us or request a free audit for your business now.