Remarkable Growth in Organic Visibility (+190% Organic Traffic YOY)
How we helped a leading Romanian premium doors brand accelerate its organic growth through an integrated, performance-driven SEO strategy.
Key Metrics
This case study showcases how a well-built SEO strategy can transform the online visibility of a premium brand in the interior and exterior doors industry. The collaboration between MDA Digital and this brand demonstrated that when strategy, creativity, and high-performance execution align, the results surpass expectations.
The partnership was founded on transparency, openness to innovation, and the client’s genuine willingness to scale intelligently. This allowed us to move faster, remove technical roadblocks, and build a strong SEO foundation that supports long-term organic growth.
SEO Solutions Implemented by MDA Digital
Identified Challenges
The brand’s initial organic performance was significantly impacted by technical and content limitations, reflected in low average positions, low traffic volume, and a limited number of organic keywords. Data from August 2024 revealed clear issues with visibility, indexation, and content relevance, highlighting the need for a complete SEO strategy to fix structural bottlenecks and improve overall site performance.
MDA Digital implemented essential SEO actions to increase organic visibility: technical optimization (fixing indexation issues and manually submitting URLs), improving content for category and product pages, rewriting metadata, and applying a coherent internal linking structure. The integrated approach – UX, technical SEO, on-page, and off-page – strengthened the site’s relevance and accelerated its positioning in Google.
What We Did and Why It Worked
1. Performance-oriented planning
Strategy
MDA Digital developed a flexible SEO strategy aligned with the brand’s growth: prioritizing indexation, optimizing essential pages, and improving the site structure for consistent visibility.
Why it worked
The dynamic approach enabled the site to respond quickly to market changes and leverage user intent at key moments.
2. Technical optimization and strong site structure
Strategy
We removed indexation bottlenecks, applied SEO technical best practices, and rewrote metadata to improve CTR and page relevance.
Why it worked
A technically optimized site gets indexed faster, is easier for Google to interpret, and climbs the rankings more efficiently.
3. Strategic content for high-impact pages
Strategy
We optimized category and product pages, expanding essential content and aligning it with real user intent.
Why it worked
Well-structured content attracts qualified traffic and improves positioning for commercial keywords.
4. Strategic distribution of internal authority
Strategy
We implemented a coherent internal linking architecture to distribute authority and guide Google toward priority pages.
Why it worked
Internal links increased the visibility of key pages and strengthened SEO signals across the entire site.
5. Integrated collaboration for scaling
Strategy
We applied a complete approach: UX, technical SEO, on-page, and off-page actions to create sustainable, predictable growth.
Why it worked
Integrating all SEO components generated stable results and accelerated organic evolution.
Results so far
Organic clicks:
Average Google position:
Organic traffic:
What’s Next
We’re not stopping here. After achieving strong organic growth, the next steps focus on strengthening long-term visibility: deeper brand analysis, expanding high-conversion content, continuous optimization of key pages, and developing new opportunities for sustainable growth.
The client is investing in long-term performance, and MDA Digital remains their strategic partner in scaling SEO results.