According to some studies, the user attention span in 2022 is just 8 seconds. That’s how long you have your potential customer’s attention. But why is that?
Being exposed to a lot of information 24/7 and having jobs that require multitasking are factors that are very counterproductive for our attention span. Life runs fast, distractions are everywhere and we rarely find time to sit down and focus on something in particular. So what can be done?
In only 8 seconds, a potential customer who visits your website or page for the first time manages to make an opinion about your business and decide whether to buy from you or not. That’s why it’s wise to make the best out of them. Let’s see how:
1. Optimize your website loading speed.
2. Use shorter paragraphs, lists, and rich media like images and video for your articles and posts.
3. Stand out from the crowd and come up with something different and unique.
4. Quality over quantity, always.
Scared of how your follower’s short attention span might affect your business? Contact us here and we’ll help you deliver attractive content and grow your business.