It’s been proven that social media platforms are among the most effective marketing methods, especially for small businesses. However, each platform has its particularities and its specific way of functioning.
First of all, it’s important to establish your marketing strategy, since every platform has a different style of interacting with its users. Speaking of, it’s also important to find out who your target audience is and what you want to share with it.
So how do you know which platform suits your business? We’re here to help you find out the right one for you:
– Facebook is still the most popular social media platform. It has users from different age groups, including older ones. It’s also very popular among business owners, mostly because of the platform’s status and huge user base, but also because a Facebook business page can drive traffic to your website and run advertisements to your target audience for a quite low cost.
– Instagram remains one of the most popular social media platforms, especially among younger users. It offers a wide variety of features, like reels, stories and shoppable feeds, that makes it suitable for business accounts. But be careful, since it is mainly focused on visual content, it’s important to deliver qualitative, aesthetically pleasing visuals, otherwise your account will lag behind.
– Linkedin is the only major social media platform focused on employer branding, since it also functions as a recruiting hub. It is known as the “best B2B social media platform”, according to the Google search results. LinkedIn’s algorithm will help push your content to a wide network of people, boosting your brand’s discoverability. Brands who use the platform are also more likely perceived as professional, respectable, and intelligent.
– Tiktok is one of the fastest-growing apps, becoming the first non-Facebook-owned app to reach 3 billion installs. Contrary to the expectations, you don’t need to use fancy equipment to edit TikTok videos. And here is another myth: the app is not only for teenagers, it works for businesses too. The only caveat here is that TikTok is very trend-driven, so the best person to manage the account must know the latest viral videos and how to incorporate them into your marketing strategy.
– YouTube is not only for beauty bloggers and it’s also very suitable for businesses, since potential customers can find product reviews for just about anything. Opposite to Tiktok, here it’s necessary to post more elaborate, polished looking videos. But it is worth it, since YouTube is a powerful search engine that can help you attract people who are searching for answers to the problems your business solves.
Regardless of which platform you choose to promote your business on, don’t forget that the future is omnichannel.
Request a free audit for your business and we’ll help you establish the strategy that suits your needs.