The 5 D’s in Digital Marketing
As we’ve explained in a previous post, the main difference between digital and traditional marketing is the channel through which the message for a potential customer is sent. In simple terms, digital marketing is a marketing strategy through electronic means, allowing businesses to reach a wider pool of potential customers, by marketing targeted offers. Thus, it goes […]
Make SEO work for your business
As we previously mentioned, SEO is a valuable tool for any business that wants to go digital, not only for e-commerce. It helps your brand reach the pertinent audience, meaning – potential future clients. Using powerful keywords, SEO specialists optimize your site, helping it to rank higher in search engine results pages. SEO can also help […]
Why are labels so important
They say you shouldn’t judge the book by its cover. But when it comes to marketing, packaging and labels play a huge role in forming the customer’s first impression and level of curiosity regarding the brand. Product labels are a major component of branding. How a product is presented is a vital factor in spreading brand […]
Don’ts in Digital Marketing
There are various posts on our feed with tips and tricks, advice and to-do lists when it comes to Digital Marketing and Social Media. However, sometimes one mistake can damage everything that was done until then. That’s why we thought that a list of don’ts in Digital Marketing would be useful. So here it is: 1. […]
Instagram tips and tricks
It’s a new year and we’re going back to our old concerns. Everyone dealing with social media platforms, from marketers to businessmen, have one main common dilemma: “How to grow your audience?” Many other questions instantly pop into mind: How do I make my posts more visible?, how to reach more viewers?, how do I promote […]
Digital Marketing trends in 2023
The only constant in Digital Marketing is change. As the internet’s impact and potency grow, and so does the demand for technology, we expect that the new year will bring more changes and improvement in the digital advertising field. As advertisers, it’s important for us to stay ahead of the curve and to adapt to […]
8 types of Digital Marketing
Before planning a marketing campaign, it’s important to analyze what works best for your business and what type of marketing suits it better. So first of all, let’s see which are the main types of Digital Marketing and how they work. In Digital Marketing, there are 8 main categories: 1. Search Engine Optimization (SEO) is a Digital […]
Digital Marketing book ideas
Digital Marketing is a rapidly changing field that is always coming up with news and updates. That’s why it’s really important to never stop following trends in order to stay informed. However, even this constantly changing field is based on rules, which set the tone and maintain a certain order. Therefore, we thought it would be […]
Cart abandonment and what can be done about it
Google Ads is a powerful platform for advertisers to reach a wide audience of potential customers. With Google Ads, businesses can create and run ad campaigns that target specific keywords, locations, and demographics. This allows businesses to connect with customers who are actively searching for their products or services, making it a highly effective way […]
5 reasons why you should use Google Ads
Whether you’re just starting out or have been in the business for a while, the Google Ads platform is a powerful tool for targeting and measuring the performance of your campaigns, and it puts you in control of your ad spend, so you can drive results. Here are 5 reasons why you should use it: 1. Target […]
